JENNIFER KNEELAND • MARKETING COPYWRITER
Phone: 415.299.0624
Email: JenniferBKneeland@gmail.com
LinkedIn: linkedin.com/jenniferkneeland
Website: www.jenniferkneeland.com
A hands-on professional with expertise in building brand awareness, content creation, story crafting, media marketing, and production management. Experience writing creative and compelling content for marketing and product descriptions, ad copy, newsletters, social media, websites and blogs, professional documents, and correspondence. A reputation for turning ideas into actionable items, being deadline-driven with a strong work ethic, and excellent communication skills. Reads people quickly and effectively, understands their needs, and adapts communications accordingly. Holds a Bachelor’s Degree in English.
EXPERIENCE
Communications & Marketing Manager
Ashley Morgan Designs | 2016 - Present
Responsible for marketing, communications, brand representation, content creation, and project production.
Creating, writing, editing, and producing all marketing communications including: ad copy, website, newsletters, blogs, inspiration pages, and client correspondence.
Collaborating with owner of the company to create a brand voice.
Crafting detailed and innovative product descriptions and email campaigns that reinforced the branding and brand voice.
Developing and executing effective social media strategy for Instagram, Facebook, Pinterest, and LinkedIn.
Acted as communication liaison between clients, vendors, and production personnel and lead designer.
Freelance Copywriting Specialist
Saffron and Poe | November 2024 – Present
Creating engaging and tailored marketing copy for product descriptions and website content, maintaining brand consistency.
Collaborating closely with the team to refine messaging strategies and craft narratives that resonate with target audiences.
Delivering polished content under tight deadlines, demonstrating versatility and self-motivation.
Marketing & Product Copywriter
Scandinavian Designs & Dania Furniture | 2020 - 2023
Responsible for marketing, communications, brand representation, content creation, and project production.
Created, wrote, edited, and produced all marketing communications and company copy including: website copy, email campaigns, e-commerce and product descriptions, ad copy, radio copy, product names, social media copy, blogs, style articles, client-facing letters, inter-departmental memos, press releases, and company newsletters.
Wrote and edited engaging email copy, subject lines, headlines, and calls-to-action for email campaigns.
Strategized and wrote twice-weekly email marketing campaigns, resulting in a 26% increase in e-commerce revenue generated in 2022.
Responsible for unique, technical, and specific website product copy to be used across company publications.
Developed and adhered to a product and brand style, tone, and voice: implemented best branding practices, while effectively mastering tone consistency across both company brands.
Actively collaborated with Marketing, Creative, and Buying teams; participated in brainstorming for all copy and content creation, focusing on digital marketing trends, and finding innovative ways to pioneer marketing strategies.
Communications Associate
Ice Cream & Shoe | 2012 - 2016 (full-time), 2006 - 2012 (part-time)
Created website content: chose site structure, wrote, and edited all content.
Took and edited photography for website, resulting in dramatic revenue increase.
Product Description Writer
Randi's Jewelry Boutique | 2013 - 2014
Wrote creative e-commerce product narratives for individual retail items featured on online jewelry website.
EDUCATION
Bachelor’s Degree
English, Creative Writing Focus
Principia College, IL
SKILLS
Copywriting & Editing
Strategic Communications
Brand Representation
Production Management
Social Media Strategies & Execution
Compelling Storycrafting
Content Creation
Product Descriptions
Trend Research
Streamlining Operational Processes & Protocols
Photography & Photo Editing
Email Campaigns & Marketing Narratives