Email Campaigns

Working on email campaigns for Scandinavian Designs | Dania Furniture and Ashley Morgan Designs has given me experience working for two very different brands. Scandinavian Designs | Dania Furniture prefers short, punchy copy that speaks to their distinct assortment styles. This brand is focused on selling the idea of home through action-base explanations of how to implement new styles into any given living space.

Ashley Morgan Designs is geared more towards romance copy, and prefers to address customers in long-form copy. As the type of custom jewelry Ashley Morgan offers is more of an emotional purchase, this branding is designed to market a vision to customers, inviting them to dream up their ideal piece of jewelry with Ashley Morgan’s help.